10 Things You Need to Know About Consumer Research Today, Straight from NachoTuesday [Video]

Access to information empowers professionals in every industry, and consumer research is no exception. Gone are the days when research was slow, costly, and inaccessible. With DIY market research tools like Brainactive, businesses can gather insights quickly and precisely without sacrificing time or budget. This shift has transformed how we approach market research, enabling agility, cost savings, and real-time results.

In our NachoTuesday webinar with Daniel Dunose, CEO of Brainactive, we dive into these shifts and share invaluable insights for businesses of all sizes.
→ Missed the webinar? No worries—here’s a quick summary of the top takeaways. But if you want the full experience, watch the entire webinar here and explore Brainactive’s game-changing approach to market research.

1. Brainactive: Your Market Research Power Tool

In simple terms, Brainactive connects companies with consumers worldwide—giving you the flexibility to research yourself or with expert assistance. Either way, you’re in control. It’s fast, intuitive, and designed for DIY market research.

2. 18 Years in the Making

After working with giants like Ipsos and Kantar for nearly two decades, Daniel Dunose founded Brainactive to fix the inefficiencies in traditional market research—offering a flexible, automated, and cost-optimized solution. Learn more about how Brainactive is featured on NachoNacho with cashback benefits.

3. New Rules of Consumer Research

Consumer research has changed dramatically. Today, real-time insights are king. With Brainactive, you get access to live data, enabling you to make decisions fast—whether you’re launching a product or adjusting your marketing campaign. Speed is the new currency in research, and Brainactive ensures you’re never behind.

4. How to Save Time and Money

With Brainactive, you can bypass big agencies and DIY your research. Build surveys, gather global data, and analyze results—all from one platform. No middlemen, no bloated costs. With a starting budget of just €100 per survey, you’re empowered to make data-driven decisions quickly and affordably. Whether you're a startup or a well-established brand, saving time and money has never been easier.

5. Hidden Struggles in Survey Research

Traditional market research often suffers from excessive layers—agencies outsourcing to each other, leading to spiraling costs. Brainactive eliminates this by bringing research in-house, giving you control over your budget and timelines. The days of overpaying for outsourced research are behind us, and now you can get better control and transparency with your research process.

6. Get Better Survey Results (Without Overthinking It)

Getting useful insights often depends on asking the right questions. Keep it simple, avoid overloading with options, and always give respondents the chance to say, “None of the above.” Brainactive’s intuitive tools make crafting surveys easy and effective, with templates and smart suggestions that guide you toward better survey design and more accurate results.

7. Starting a Consumer Research Business? Learn This First

The biggest challenge for DIY research? Breaking old habits. But once businesses experience the speed, cost savings, and flexibility of tools like Brainactive, they’re hooked. Changing your mindset is the first step toward building a modern, more efficient research approach.

8. The Future of Research is Automated

Automation and AI are reshaping the research world. With Brainactive’s AI-powered tools, you can gather insights faster and more efficiently than ever before. It’s not just about working smarter—it’s about transforming how research is done. From building surveys to analyzing results in real-time, AI ensures that your research process is streamlined, delivering results that keep you ahead of the competition.

9. Balancing Work, Life, and Growth

Success requires hard work, but Brainactive gives you back precious time by eliminating unnecessary steps. Focus on what matters, whether that’s growing your business or finding more balance in your life. When you have the right research tools, you're not stuck in the weeds—you're free to focus on growth and innovation.

10. Why Brainactive? It’s Just That Simple

What makes Brainactive stand out? It’s user-friendly, flexible, and perfect for any research need. From defining goals to delivering polished reports, Brainactive offers everything you need to succeed—whether you’re a beginner or a seasoned researcher. With no steep learning curve, Brainactive ensures that simplified research leads to better decisions, faster.

Find out more in the full webinar below:

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Meet NachoTuesday—Your Consumer Research Game-Changer

NachoTuesday webinars bring together the best minds in consumer research, offering practical tips and expert insights. Whether you’re new to DIY research or a seasoned pro, you’ll leave with actionable knowledge to transform your business.

Want to dive deeper? Watch the full webinar and discover how Brainactive can revolutionize your research. Plus, check out our listing on NachoNacho to get up to $1,250/year in savings with 25% cashback on all plans, forever!

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