Cookie policy
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In the interest of giving our Product an attractive appearance and in order to allow the use of certain functions, we use cookies on various pages of our Product available at www.brainactive.ai ("Site"). The purpose of this cookie policy ("Cookie Policy") is to inform users about how Brainactive Pte Ltd (UEN: 202322763Z), a company duly incorporated and existing pursuant to the laws of Singapore and having its registered office at 30 Petain Road, Singapore 208099 ("Brainactive", "us"), uses cookies on the Product.
This Cookie Policy is a separate document that should be read in conjunction with the Privacy Policy of the Site.
All terms written in capital letters in this Cookie Policy shall have the meaning attributed to them either in the Terms & Conditions available here or in the Privacy Policy available here, unless otherwise provided in this Cookie Policy.
1. What are cookies?
Cookies are small text files consisting of letters and numbers, which are stored on the User’s device(computer, mobile terminal or other equipment) when accessing the Internet. Cookies are installed by request sent by a webserver to a browser and are completely passive, meaning that they do not contain software, viruses or spyware and cannot access the information on the user's hard disk.
Cookies provide the User with a pleasant experience of accessing and browsing the Product by providing features such as language options, saving registration data, relevant advertising, shopping cart.
The use of cookies does not imply the request for personal data and, in most cases, does not identify the users.
2. Types of cookies
Most of these cookies used by us will be erased from your hard drive immediately after your browser session(so-called session cookies).
Other cookies remain saved to your computer's hard drive and enable us to recognize your computer in the event of a later visit to our website (so-called persistent cookies). It is particularly these cookies that allow us to make our Product more user-friendly, effective and safe.
3. Cookies lifetime
The lifetime of a cookie may significantly vary, depending on the purpose for which it is placed. As mentioned above, certain cookies are used exclusively for a single session (session cookies) and are deleted once the User leaves the website, while other cookies are kept and reused each time the User comes back to the respective website (persistent cookies). However, the cookies may be deleted at anytime by adapting of the User’s browser settings.
4. Third-party cookies
Generally, cookies can be installed by the operator of the website the user is visiting (so-called first party cookies) or by other websites (so-called third party cookies).Note that this Cookie Policy does not cover the use of cookies by such third parties and for more information about such cookies, please access their cookie policies.
5. Restrict and delete cookies
If you wish, you can limit or delete the cookies by using the options included in the pop-up banner on our Product or by using your internet browser settings. You can refuse or withdraw consent for cookies that are not strictly necessary for the Product’s functionality, including analytics, functional and advertising cookies.
However, we remind you that, in the event of limited cookie settings on your computer, you will not be able anymore to use all functions of our Product to the fullest extent possible. For example, you may not be able to save your preferences for future visits.
As regards the browser settings, you can access the "Help" section of your browser, or you can directly access the following links:
- Google Chrome
- Mozilla Firefox
- Apple Safari
- Microsoft Internet Explorer
- Microsoft Edge
- Brave
- Opera
You can learn more about changing settings by accessing the following link: www.allaboutcookies.org/manage-cookies.
6. Categories of cookies used on our Site
The cookies used on our Site are categorized as follows:
Strictly Necessary Cookies – required for security, authentication and core functionality. These do not require consent.
Analytics Cookies – used to understand how Users interact with the Product. These are placed only after consent where required by law.
Functional Cookies – used to remember preferences and improve user experience.
Advertising Cookies – used to measure the effectiveness of advertising campaigns and to display relevant advertisements on third-party platforms, including through Google Ads and LinkedIn. These cookies may track Users across websites and over time in order to measure campaign performance and to display advertisements based on Users’ interactions with the Product and related services. Advertising cookies are placed only after the User has provided consent through the cookie banner.
7. Cookies used on our Site
We use Cookies to improve the performance of the Site and Product and to enhance your user experience. We may use selected third parties, including analytics and advertising providers such as Google and LinkedIn, to assist Brainactive in aggregating and analysing Cookie information and to measure the effectiveness of advertising campaigns. Where applicable, Cookie information may be shared with such providers for advertising, remarketing and cross-context behavioral advertising purposes as described in our Privacy Policy.
In general, we use Cookies for the following purposes:
(a) to allow our Product to work correctly and ensure its proper operation;
(b) to help us protect the security of the Site by detecting malicious activity and violations of our Terms & Conditions;
(c) to provide the Product to you through the administration of our Site;
(d) to distinguish you from other users when you return to our Site and allow you to use our Product in a way that makes your browsing experience more convenient. For example, Cookies can let us know about users’ language and communications preferences;
(e) to improve the way our Siteworks, for example, by ensuring that users are finding what they are looking for easily;
(f) to analyse aggregated usage statistics in order to improve the Product and user experience; and
(g) to measure the effectiveness of advertising campaigns and, where applicable, to display relevant advertisements to Users on third-party platforms through advertising partners such as Google Ads and LinkedIn.
If you want to know more about all the specific Cookies we use, please refer to the table included in the Schedule hereunder.
8. Updates to this Cookie Policy and Contact Information
We reserve the right, at our discretion, to modify, add, or remove portions from this Cookie Policy at anytime. Such changes shall become effective immediately upon the posting thereof. We will notify you about the changes in our Cookie Policy by posting the updated policy on our Site. We encourage you, therefore, to frequently review the Cookie Policy to ensure you are up to date with any changes. Your continued use of the Product after the posting of changes to these terms will signify your acceptance of these changes.
If you have any questions or concerns about this Cookie Policy or its implementation, you can contact us at contact@brainactive.ai.
Schedule
Cookies used on our website: