Platform / trust and responsibility
Transparency for professional evaluation
Brainactive provides formal disclosures aligned with recognised ESOMAR frameworks to support professional evaluation, procurement reviews, and governance requirements.
DOCUMENTS
These documents explain in detail how Brainactive approaches:
Transparency, limitations, and human oversight
Intended Professional Audience
They are intended for research buyers, procurement teams, and governance stakeholders assessing Brainactive for professional use.
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What’s included
ESOMAR 20 Questions
AI in Market Research
This disclosure explains:
How AI is used within the Brainactive platform
Where human judgment and control apply
How AI-assisted outputs are generated and reviewed
How transparency and accountability are maintained
This document aligns with ESOMAR’s 20 Questions to Help Buyers of AI-Based Services for Market Research and Insights.
ESOMAR 37 Questions
Online Samples
This disclosure explains:
How AI is used within the Brainactive platform
How sampling decisions are made and controlled
How data quality, fraud prevention, and validation are handled
How limitations and trade-offs are communicated
This document aligns with ESOMAR’s 37 Questions to Help Buyers of Online Samples.
These disclosures are not marketing materials.
They are provided for due diligence and professional evaluation purposes.
To ensure context, responsible use, and version control, access is provided via a short request form.
Access ESOMAR disclosures
Please share a few details to access Brainactive’s ESOMAR disclosures.
This helps us ensure the documents are used in the right professional context.
These details are used only to provide access to the disclosures and maintain governance records.
Submitting this form does not subscribe you to marketing communications.
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How to use these documents
These disclosures are designed to:
Support vendor assessments
Inform procurement and compliance reviews
Provide transparency into Brainactive’s research practices
They should be read alongside:
This form is best used if you want to:
Data Quality & Methodology
Respondents & Sampling
Trust & Responsibility
If you have specific questions or need clarification, we’re happy to walk through any aspect of the disclosures.
