Affordable Market Research in 2024: Insights from Daniel Dunose, Founder of Brainactive
How is Brainactive founder Daniel Dunose democratizing market research? Discover how AI-driven tools are making real-time insights affordable and accessible, empowering businesses to stay agile and competitive without the high costs of traditional research.
With nearly two decades of experience, Daniel Dunose, founder of Brainactive, has been at the forefront of transforming the market research landscape. After working with industry giants, Daniel recognised the need for faster, more flexible research solutions, especially for businesses on tight budgets.
Today, Brainactive makes high-quality, affordable insights accessible to everyone. Imagine gathering global data for just €100 per survey or adapting your strategy in hours, not weeks. Whether launching a product or tracking trends, Brainactive helps businesses act fast without breaking the bank.
We sat down with Daniel to discuss how businesses can leverage DIY research and AI to make market research faster, more agile, and affordable.
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Q&A with Daniel Dunose, Founder of Brainactive
Q1: How reliable is DIY market research?
Daniel: The perception that DIY market research is unreliable stems from outdated views. With tools like Brainactive, reliability is built into the process. AI helps craft clear and compelling surveys, guides you through the analysis, and ensures data integrity. By controlling every step, you avoid the common pitfalls that can arise with traditional agencies outsourcing work.
Q2: You’ve been in the industry for nearly 20 years. What are your favourite market research tools?
Daniel: Besides Brainactive, I often recommend Google Trends for quick demographic insights and Ahrefs for competitor analysis. However, for comprehensive market research, such as survey creation, audience segmentation, and detailed reporting, Brainactive stands out. It's designed to deliver fast, affordable insights, especially for small and medium businesses. For a deeper dive into audience segmentation with Brainactive, check out our guide here.
Q3: How does AI help market research? Does it do all the work for us?
Daniel: AI plays a key role in optimising the research process, but it doesn’t replace human insight. At Brainactive, AI assists by recommending survey questions tailored to your objectives and automating the analysis, revealing trends and correlations that might go unnoticed. While AI handles repetitive tasks, human expertise is still required to interpret the data and make informed, strategic decisions.
Q4: Can Brainactive replace traditional agencies?
Daniel: In many ways, yes. Brainactive offers agility, making it ideal for businesses needing quick, targeted results. While traditional agencies are invaluable for large-scale projects, Brainactive is perfect for fast insights. You can use it as a credit-based system, running on-demand surveys and adapting quickly without long waits.
Q5: Can free market research reports offer valuable insights? If so, how?
Daniel: Absolutely. Free reports provide an excellent starting point for understanding industry trends. When sourced from platforms like Brainactive, they offer credible data to help you make informed decisions. From there, you can conduct tailored DIY research for deeper insights, striking the perfect balance between cost and value.
Q6: Market research nowadays: what’s the most significant shift you see happening?
Daniel: The biggest change is the integration of real-time insights into business strategies. Companies no longer wait weeks for data; they’re making decisions based on live data, often powered by AI. Agility is key now. Businesses that can gather and act on insights quickly are leading the market.
Q7: Three reasons why managers should try Brainactive?
- Affordability: Starting at just €100 per survey, Brainactive makes premium research accessible to all businesses.
- Efficiency: Our AI-powered tools streamline the research process, perfect for companies needing to pivot quickly.
- Global Reach: Brainactive has access to 300 million respondents worldwide, allowing you to explore markets you may not have considered.
Why Brainactive is the Answer to Affordable Market Research
Affordable market research is no longer a myth. With Brainactive, businesses of all sizes can tap into global insights, use AI for smarter decisions, and save time and money. Brainactive is more than just a budget-friendly tool, it’s a game-changer for businesses that need precise insights without traditional costs.
Ready to explore affordable market research for your business?
Watch the full webinar and discover how Brainactive can revolutionise your approach. You can also learn more about Brainactive’s listing on NachoNacho, where you’ll get up to $1,250/year in savings with 25% cashback on all plans!
Why Trust Me and Brainactive?
After spending over 18 years in the market research industry, I noticed a recurring theme: businesses were often held back by the limitations of traditional research methods.
I saw talented professionals and teams, just like you, struggling with outdated processes that took too long and cost too much. That’s when it became clear to me: the industry needed a better solution.
I started Brainactive because I believe that market research should be fast, flexible, and affordable, without sacrificing the quality of insights.
I wanted to build something that puts control back in your hands, letting you focus on what really matters—getting actionable insights quickly, without the frustration of endless back-and-forths. Brainactive is my way of making market research more accessible to professionals who deserve better tools.
Build surveys with just a prompt, connect with over 300 million consumers globally, and gain real-time insights, all without the need for research expertise. Let Brainactive streamline your decision-making with intuitive survey tools, data visualization, and actionable insights.
Here's how it works
Set up your survey with just a prompt
Kickstart the process by briefing the conversational AI assistant on your survey topic. Simply enter your Needs and let the technology work its magic.
Refine your questions and audience
Review the AI-generated questions and make any adjustments needed. Choose an audience by purchasing one or using your own, with help from Brainy if required.
Deduct actionable insights from results
Publish the survey and watch how the AI assistant uncovers key insights, identifies trends, and provides recommendations to support your decisions.
