DIY Research: Why Paying for Big Agencies Doesn’t Convert Anymore
Explore why DIY market research outshines traditional agencies. Learn how Brainactive makes data-driven insights affordable, agile, and accessible to startups.
Breaking the Big-Budget Myth
Do you think you need a massive budget and a big agency to conduct meaningful market research? Think again. With tools like Brainactive, market research is shifting from big budgets into the hands of businesses of all sizes, especially startups aspiring to healthy and rapid growth. The result? Data insights without the high overhead.
Let’s dive into why DIY market research is leveling the playing field and why traditional agencies may no longer be worth the cost.
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The New Era of DIY: Why DIY Market Research Tools Are Taking Over
Traditional agencies offer experience at a steep cost, often tens of thousands of dollars per project. DIY market research tools are changing that. They provide instant access to valuable insights and allow you to manage everything in-house. This means more control, lower costs, and a faster turnaround.
With AI market research tools, even small businesses and startups can gather meaningful data, making it easier to tailor research to specific needs and budgets. Affordable market research has never been more accessible without sacrificing quality.
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5 Reasons to Switch from Big Agencies to DIY Market Research
- Cost-Efficiencysome text
- Big Agency: Monthly fees often range from $5,000 to $50,000, with additional charges for customizations.
- DIY Market Research: Platforms like Brainactive offer affordable options, starting as low as a few hundred dollars per month. You control the budget and pay only for what you need.
- Faster Turnaroundsome text
- Big Agency: From planning to execution, agency-led projects can take weeks or even months.
- DIY Market Research: With DIY, you can set up and run surveys immediately, making real-time adjustments. This agility is invaluable in today’s fast-paced market.
- Direct Control Over Researchsome text
- Big Agency: Limited input, agencies run your research with less flexibility for rapid adjustments.
- DIY Market Research: You’re in charge. Tailor questions, modify surveys on the fly, and focus on the metrics that matter most to your business.
- Improved Access to Niche Audiencessome text
- Big Agency: Agencies often use broad samples that might not match your specific audience.
- DIY Market Research: Use customisable settings in platforms like Brainactive to reach exact demographics.
- Reduced Overheadsome text
- Big Agency: High management fees, extra charges for reporting, and hidden costs add up fast.
- DIY Market Research: With platforms like Brainactive, you pay for essential tools without the heavy markup of agency overhead, an efficient solution for startups and small businesses.
Still not sure how to choose the best market research option for your business? We’ve got you covered.
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Finding the Best Option: DIY vs. Freelancer vs. Agency
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The Power of Control and Flexibility with DIY
Here’s the real kicker with DIY: control. You’re not just a client, you’re in the driver’s seat. This flexibility lets you pivot quickly, tailor questions to current needs, and adapt immediately based on new insights.
DIY tools like Brainactive provide market research tools for startups that ensure data accuracy while staying agile. With features like demographic filtering and customizable survey formats, you can ask the questions that matter to your business.
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But Are Big Agencies Obsolete?
Traditional agencies might still be helpful for ultra-large projects or highly specialized studies. However, DIY delivers comparable insights for most research needs at a fraction of the cost. Plus, AI market research companies now offer smart solutions that were previously accessible only to high-paying clients.
So, while agencies still work for some, DIY market search tools are the way forward if you value speed, cost-efficiency, and agility.
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How to Start with DIY Market Research on Brainactive
Ready to jump in? Here’s how to start your DIY research journey with Brainactive:
- Set Your Objectives: Define what you want to learn. Are you analysing a customer segment or testing a product? Clarify your goals to structure your survey effectively.
- Use Brainy: Let Brainactive’s AI guide you through setting up relevant questions and a strong survey structure.
- Choose Your Audience: With access to respondents worldwide, you can reach specific demographics without needing an external panel.
Tip: For advice on maximising survey results, check out our post on the key features of Brainactive that will wlevate your market research.
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Not the Only One, but Definitely the Smart Choice for Agile Entrepreneurs
Why pay tens of thousands for agency-led research when you can DIY at a fraction of the cost? Savvy entrepreneurs know that with tools like Brainactive, DIY market research isn’t just affordable; it’s powerful. So, are you ready to take control of your insights and transform your market research approach?
Why Trust Me and Brainactive?
After spending over 18 years in the market research industry, I noticed a recurring theme: businesses were often held back by the limitations of traditional research methods.
I saw talented professionals and teams, just like you, struggling with outdated processes that took too long and cost too much. That’s when it became clear to me: the industry needed a better solution.
I started Brainactive because I believe that market research should be fast, flexible, and affordable, without sacrificing the quality of insights.
I wanted to build something that puts control back in your hands, letting you focus on what really matters—getting actionable insights quickly, without the frustration of endless back-and-forths. Brainactive is my way of making market research more accessible to professionals who deserve better tools.
Build surveys with just a prompt, connect with over 300 million consumers globally, and gain real-time insights, all without the need for research expertise. Let Brainactive streamline your decision-making with intuitive survey tools, data visualization, and actionable insights.
Here's how it works
Set up your survey with just a prompt
Kickstart the process by briefing the conversational AI assistant on your survey topic. Simply enter your Needs and let the technology work its magic.
Refine your questions and audience
Review the AI-generated questions and make any adjustments needed. Choose an audience by purchasing one or using your own, with help from Brainy if required.
Deduct actionable insights from results
Publish the survey and watch how the AI assistant uncovers key insights, identifies trends, and provides recommendations to support your decisions.
